![]() ![]() ![]() A spike in listener complaints followed listeners told my office that the new format felt choppier and more commercial (the amount of sponsorship time went up only marginally, but it sounded like more, given all the break times). The last time NPR changed the Morning Edition clock was in November 2014. Most notably, the news block that leads off the hour will gain a minute for stories and interviews, for a total uninterrupted time of 11 minutes and 29 seconds. The bigger significance in the adjustments is the potential that the changes unlock, including allowing for two slightly longer blocks of uninterrupted news time within each hour. The newscast changes are the most noticeable part of the rearrangement to the internal "clock," or format, that governs the newsmagazine. ![]() Now, while there is the same amount of newscast time, it is grouped in just two breaks, at more intuitive times at the top and bottom of the hour - as was the case for most of Morning Edition's nearly four-decade history. Newscasts had aired each hour at 1 minute after the hour and again at 19 minutes and 42 minutes after the hour. Morning Edition listeners will have noticed this week that the newscasts, or headlines, have moved around. ![]()
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